The Management Strategy of China Pet Supplies Store

To open a pet supplies store, there are two ways: joining chain store or opening it by yourself. Joining chain store is a good choice, because it can save a lot of worry from staffing to goods supply. However, a sum of franchise fee will increase your initial spending. In addition, the largest expenditure invested in the earlier stage is the store rental, and the other is stock. It depends on individual financial circumstances, the store area can be large or small and the stock number can be more or less. Take Xinglong Street Petdog Chain Store for example, the area is about 50 square meters, one year’s rent plus at least 50,000 Yuan goods, so the initial cost is about 200,000-300,000 Yuan. Although the store rent is different according to different location, but it also should choose a place that has relatively large pet supplies demand, the early start-up capital is about 200,000 Yuan to open a small and medium-sized store.

To open a store successfully, location is the key. It is suggested that pet supplies store should be opened in the pet market concentrated place, such as the place near Sports Road and Austria Mall in Taiyuan, because people who keep cats or dogs have a concept that something related to pets are all in there, so it can make people know your store firstly; second, you must understand the occupancy rate in nearby residential districts, and know whether there are many dog and cat believers that can be your target customers; third, you can determine the goods grade in your store through observing the grade of customers’ pets.

In addition, the store should avoid the busy commercial district, because the customers of pet store are very special dogs and cats and other pets, so the store had best avoid the busy commercial district, and do not select the high rent store. Because there are corresponding rules that are not allowed to enter the busy commercial district. The reasons that select relatively clear location to open the pet supplies store are as follows: first of all, pets can have enough activity space; second, because if the pet parents bring their to the store, most of them are coming by car, so clear location can provide adequate parking spaces.

Pet stores must have all kinds of goods from pet cages, care products, animal rations, cats and dogs basket with pads and collar leather cup to gravel and aquatic plants for aquarium fish, shells and fish feed, etc., as well as a variety of pet canned food and dry food. In addition, they are mainly for cats and dogs, because dogs and cats keepers account for a vast majority. As for the purchase channels, there are Beijing, Shanghai, Guangzhou, Fujian, Shenzhen and other places, you can directly contact with suppliers and manufacturers, the products should both have the domestic and foreign brands. If you have the domestic procurement, you can select some of the historic old enterprises, so as to ensure the quality and style. If you want to purchase high-tech products, the best choice is foreign brands. Foreign brands often have agents in China.

After opening, the owner and the customer needs some time to run. So in the first 3 months, generally there are only continuous inputs without output; if it is successful, the balance of the income and expense will be achieved after 6 months; so only persist through this period of time can the store begin to make profit. If you want to hire employees and require all of them to have pet experience, besides they can provide some consulting services, the staff training is very important. First, employees must identify various species of pets. If employees can identify the species of the dogs that the consumers bring to the store, it can enhance consumers’ sense of identification and kindness for this store. Second, employees must know the goods performance, the scope of application and some other information like the palms of their hands, and can make their own suggestion for different types of dogs and cats on commodity choosing and buying.

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